How to develop
exports to Germany?
Germany is the key market for exports to Europe. Having developed business in Germany the next step for extending exports to other European markets is much more easy.
At the same time Germany is a very mature and competitive market with very specific characteristics. Therefore there is no chance to develop exports to Germany by distance.
So how to develop business in Germany?
Axis Blueschild is a leading consulting company in export development and internationalisation of business. We support companies from abroad to develop business in Germany and the European markets.
Cooperating with us you become present in Germany and will develop business from inside. We know the market and we know its business culture. With our local expertise you can multiply your sales development performance.
DACH markets: 3 markets at once!
When considering to develop business in Germany, in practice it means to develop THREE markets at once. Germany, Austria and Switzerland, they so-called DACH markets, are not only german-speaking markets, but strongly connected. Most of the German companies have affiliated companies in Austria and Switzerland.
Selective buyer approach
German buyers are overwhelmed with hundreds of mailings and cooperation proposals every day. In consequence, they won’t even read them. So, if you try to develop business with generic mailings the chances for success are zero. What to do instead: research and select few, best fitting prospects.
Starting a new project we define together the best strategy for entering the German market. In a next step we research, evaluate and select carefully the best fitting prospects. By selective buyer approach we maximise the performance of lead generation and save time and costs.
We are not agents,
we develop your brand in Germany
We are not mediators. We develop business in Germany under your name acting as extension of your export department. All contacts and relationships are directly connected to your company and owned by you. When communicating with buyers in Germany, Austria or Switzerland we present ourselves with your brand.
This makes the development sustainable. You don’t risk to lose the developed business in case you would stop our cooperation.
We don’t want to force you cooperating with us, we rely on our performance!
We work exclusively for you
in the German market
As we approach buyers under your name, we never work for competitive products at the same time. It cannot work to communicate with the same buyer for more than one company. This means for your exports to Germany we will in your product category exclusively for you. This proves that we are fully committed to the success of our projects.
Don’t expect quick shot business,
a No is the start of communication
The German market is definitely not a case for quick shots (which markets are?). Nobody is waiting for your company and there are hundreds of competitors fighting to get into the market. The German buyers have stable relationships and for listing a new supplier it takes time and patience. Exports to Germany are not an one shot logic. A No from a buyer is not the end, but the beginning of the communication! In the first approach, 90% of buyers will say “Thank you, not now”. Though they will evaluate a persistent and consistent follow up and at the end you will get your chance to step in!
